Ubuntu Coffee Packaging Design

Ubuntu Coffee is a self-initiated project created to showcase my illustration and packaging design skills. I developed a fictional organic coffee brand rooted in the Ubuntu philosophy — the idea that we are all deeply connected to one another, our communities, and the environment. Sourced from Ethiopia and sold in South Africa, Ubuntu Coffee embodies this belief through sustainable farming and fair labour practices. The packaging features an illustrated farm worker picking coffee beans, a deliberate choice to bridge the gap between consumer and origin, reinforcing the brand’s commitment to ethical production, organic agriculture, and human connection.